Cherie will spearhead the company’s brand expansion by forming relationships and cultivating new business partnerships. She has worked on brand ideas, development, packaging, and financing for celebrities such as American Idol winner Fantasia Barrino, Willow Smith, and Floyd Mayweather Jr.
Cherie has been a writer and producer in both film and theatre receiving a proclamation from former United States Representative, Diane E. Watson, for her work in the television mini-series, Shaka Zulu: The Citadel. She has more than 30 years of experience in product creation, design, and development with training under Ayurveda practices, and The School for Aromatic Studies, New York.
She founded Shannon’s Body Beautiful skin wellness and beauty center at an unprecedented time when non-traditional skin and whole health wellness was an untapped market.
The company believes that her unique abilities, innovative leadership, and brand strategies will enhance consumer engagement on a global scale.